Prime Welcomes Aaron Archer

Aaron joins the team from Pureprint Group where he worked for 14 years in a variety of roles including group technical director and business development director. Most recently he was general manager of its You Love Print web-to-print wing.

Precision Proco Group Chief Innovation Officer Jon Tolley said he had had got to know Archer well through HP’s Dscoop user community. “Aaron is highly-regarded and highly-respected in the industry and it’s an opportunity for us to bring a big hitter into the business,” he said.

“I deeply respect Aaron and what he’s achieved at Pureprint. He’s been with a great company for a long time, but given the recent changes it’s a fantastic opportunity for him to join the leadership team here in this new role as we strengthen the team across the group. It’s very exciting.”

Aaron’s role will be focused on Prime’s personalised gifting offering, but he will also work across the group.

“We’re very pleased to have him on board and he’s hit the ground running,” Tolley added.

“I look back fondly and proudly at what I achieved at Pureprint, including making many life friends.” Says Aaron. “ Im delighted to join the Precision Proco Group team, it feels like home and I feel like I’ve been here for months already”.

“We fitted together as a team instantly. There are lots of similarities in culture and attitude, and an in-depth understanding of the technology and how we can wield that for clients’ purposes is super-exciting. Watch this space to where the business is going to springboard to next!”